Current

Wiley

March 2020 - Present
Marketing Automation Developer
In my role as a Marketing Automation Developer at Wiley, I build and deploy multi-channel digital marketing campaigns, working closely with cross-functional teams to support Wiley’s global marketing efforts. Using Adobe Campaign and other advanced marketing automation tools, I streamline campaign workflows and ensure technical accuracy for seamless audience engagement.

  • Build and optimize marketing automation workflows for effective audience engagement.
  • Configure and manage integrations between automation platforms and CRM systems for seamless data flow.
  • Conduct thorough testing and troubleshooting to ensure campaign accuracy and effectiveness.
  • Collaborate with strategy, design, and technical teams to create cohesive and impactful campaigns.
  • Analyze campaign performance metrics to inform future strategies.

Previous

Fraym

December 2023 - August 2024
Pardot Email Template Developer
As a freelance Email Template Developer for Fraym, I crafted custom email templates in Pardot, supporting the marketing team’s needs for versatile and visually consistent communications.

  • Created reusable email templates adhering to brand guidelines and design specifications.
  • Optimized templates for content insertion, particularly for newsletters.
  • Ensured templates were responsive and rendered correctly across various email clients.
  • Collaborated with the marketing team to align email templates with campaign objectives.
  • Contributed to improving email engagement rates through optimized template designs.

Avon

January 2019 – September 2019
Associate Email Developer
Code, QA test, Segment and Deploy HTML marketing emails using the Experian Cheetah Digital Platform and Salesforce Marketing Cloud.

  • Built responsive email templates from provided PSD designs.
  • QA tested emails to ensure rendering across various email clients.
  • Set up campaign segmentation filters to target the appropriate audience.
  • Managed the email campaign calendar and coordinated deployments to over 2 million subscribers.
  • Collaborated with the marketing team to align email content with branding strategies.

Travelers

August 2018 – Demeber 2018
Email Developer
Responsible for the design, production and optimization of marketing emails and landing pages for the marketing department and partnership programs. Responsibilities include:

  • Created responsive email layouts based on company branding guidelines.
  • Coded responsive emails and templates from PSDs provided by graphic designers.
  • Troubleshot and optimized legacy HTML emails.
  • QA tested emails across multiple browsers, clients, and operating systems.
  • Built internal landing pages to support newsletters and marketing initiatives.

Achieve3000

December 2016 – May 2018
Front End Web Developer
Lead the coding and design of landing pages and marketing emails in the Salesforce Pardot Platform. Responsibilities include:

  • Created and edited microsites, landing pages, and email blasts to support marketing campaigns.
  • Developed marketing collateral including brochures, flyers, and direct mail pieces.
  • Created and updated pages on the main corporate and related WordPress websites.
  • Developed templates for emails and landing pages to streamline content creation.
  • Collaborated with the marketing team to align digital assets with campaign objectives.

Rutgers The State University of New Jersey

December 2012 – February 2017
Web Designer
Responsible for the design, production and maintenance of all Rutgers University Department of Marine and Coastal Sciences and Mid-Atlantic Regional Association of Coastal Ocean Observing Systems websites. Responsibilities include:

  • Led HTML, CSS, and JavaScript development for departmental websites.
  • Maintained and designed 30+ websites leveraging content management systems including Joomla, Drupal, and WordPress.
  • Managed website content updates including news stories, publications, and status reports.
  • Redesigned the MARACOOS regional website per directives from the Board of Directors.
  • Migrated legacy websites and plugins from Drupal 6 to the latest releases.


June 2011 – February 2017
Oceanographic Research Technician

  • Served as Lead Pilot in the Challenger Glider Mission, piloting transoceanic Slocum Gliders.
  • Analyzed oceanographic data from satellites, radar, and gliders for research presentations.
  • Represented the university at international research conventions in Norway, the UK, Spain, and the Canary Islands.
  • Assisted in coordinating undergraduate classes, including lecturing and developing course materials.
  • Collaborated with international researchers to advance understanding of oceanographic processes.
  • Contributed to research publications and presentations based on collected data.
  • Managed IT tasks and equipment maintenance within the Center for Ocean Observing Leadership.

University Las Palmas Gran Canaria

May 2011 – December 2013
Robotic & Computational Oceanographic Technician

  • Analyzed satellite data from SEASnet for environmental research.
  • Conducted research on biofouling impacts on Slocum Gliders’ movement.
  • Participated in the GUAYOTA 4 Research Cruise, deploying an ROV into a submarine volcano.